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An Email to a Prospective SEO Client

In my last post I mentioned a recent but not uncommon conversation with a prospective client. The conversation began with “my website has fallen out of the rankings” and ended with, “I’ll send you a...

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Pandas, Penguins and Social Media – Are We headed for a Meltdown?

I just read a great article by +Eli Fennel about how to use social media.  It was a refreshing take on the world of social networking and how to be successful in this new world of online relationship...

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Seasons Greetings

It hardly seems possible that 2013 is coming to a close and 2014 is just around the corner. It’s been an amazing year full of both challenges and rewards. I’m incredibly thankful for the support of...

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The importance of Ontology in a campaign: Make or Break

Ontology started out as a concept debated by the great philosophers. In its purest form, it’s the investigation of what entities actually exist in the universe – it’s the science of ‘being’. However,...

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What is SEO in 2014? Does SEO Still Matter or is it Dead?

2013 may go down in history as being one of the most tumultuous times for SEO. It’s left many people wondering if search engine optimization still matters, or if it’s finally dead. SEO is alive and...

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Stop the Madness!!! Let’s Settle Down and Focus on the Basics

There is a ton of hype around search engine optimization and social media marketing these days. Every time I turn around I trip over an article that focuses on short term tactics to “get found online.”...

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10 Headline Types to Help You Attract the Right Audience

Before I started writing professionally I was unaware of things like headline types. As a reader I didn’t think about the psychology behind the title of an article and which ones grabbed my attention...

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Search Experience Optimization – the “New” SEO

Google changed the rules again. We’ve all heard that phrase more than a few times lately. Have they really changed the rules or is SEO finally evolving to the place it should have been all along? Is...

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Is SEO Technical? Can Non-technical people do SEO?

Is SEO technical? Yes, of course it is. Can non-technical people do SEO?  Many people will disagree with me, but I believe the answer to that question is yes. Some of the technical obstacles that...

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Can I Restore my Google Plus Account?

This isn’t exactly the topic I wanted to jump-start my blogging efforts. It’s a little embarrassing to admit that I accidentally deleted my Google Plus account this morning, at 11:48 am to be exact....

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